Fanny Fiore

Ph.D. student

Ph.D. student and scholarship recipient in Education Sciences (University of Montpellier) and in Information and Communication Sciences (Catholic University of Louvain)

Research Topic

Fanny Fiore’s doctoral research examines the development of advertising literacy skills among 6th-grade students, with a focus on analyzing and evaluating the persuasive messages of influencers on YouTube. Indeed, these influencers subtly incorporate product placements into their videos, and the preteens who follow them are not always able to clearly identify them.

This study aims to advance scientific knowledge, on the one hand, in that it explores themes that have received little attention in research to date, and at the “field” level, on the other hand, because it documents the conditions under which new advertising objects are adopted as teaching materials (the didactic adaptation of these objects by the teachers participating in the research, the interest and legitimacy they ascribe to them, their knowledge of the subject, etc.). By enabling the integration of contemporary teaching materials into the curriculum, this research ultimately contributes to the renewal of school content within the context of evolving perspectives in the discipline of French and its connections to media literacy—a field that this study also helps to bring to the forefront.