Fanny Fiore

Ph.D. student

Ph.D. candidate with a scholarship in Education (University of Montpellier) and in Information and Communication Sciences (Catholic University of Louvain)

Research Topic

Fanny Fiore’s doctoral research examines the development of advertising literacy skills among 6th-grade students, with a focus on analyzing and evaluating the persuasive messages of YouTube influencers. Indeed, these influencers subtly incorporate product placements into their videos, and the preteens who follow them are not always able to clearly identify them.

This study aims to advance scientific knowledge, on the one hand, in that it focuses on themes that have received little attention in research to date, and at the “field” level, on the other hand, as it documents the conditions under which new advertising objects are adopted as teaching materials (the didactic adaptation of these objects by the teachers participating in the research, the interest and legitimacy they attribute to them, their knowledge of the subject, etc.). By facilitating the integration of contemporary teaching materials into the curriculum, this research ultimately contributes to the renewal of school curricula within the context of evolving perspectives in the field of French language education and its connections to media literacy—an area that this study also helps to bring to the forefront.